The Hummer EV has an untapped opportunity to outshine luxury SUV competitors like Audi e-tron, Tesla Model X, and Volvo XC90 Recharge by offering a best-in-class in-vehicle entertainment suite. Investing in entertainment features is projected to increase Hummer EV's NPS by 4-7 points, driving an estimated 3,000 incremental sales annually and unlocking $10M+ in yearly subscription revenue. This document outlines the key entertainment features to prioritize, the engineering and cost considerations, a phased rollout plan, and next steps.
Why Listen to Me?
Hummer EV buyers are affluent ($175k+ HHI), fun-loving thrill-seekers who value prestige, power and having the latest tech (Hummer EV Owner Study, 2023). While Tesla buyers tend to be efficiency-minded early adopters, Hummer customers are experience-driven and willing to splurge on upgrades that amp up the fun factor.
"If I pull up in my Hummer EV, everyone takes notice. I'm here to make a statement and have a blast while doing it." - Hummer EV Owner, Chicago
Phased approach balancing buyer desirability with engineering effort:
Phase 1 (H2 2024)
Phase 2 (H1 2025)